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1. 
   Evaluate your Mobile Site Speed with the revamped Test My Site tool

   February 28, 2019

   Your mobile site is often the first place consumers meet your brand. Having a slow site can leave a bad first impression and even cost you customers. In retail, a one second delay in mobile load times can impact conversions by up to 20%.1 How do you know if your mobile site is fast enough? The revamped >Test My Site makes it easy to understand your mobile site performance and get custom fixes to improve your page speed—all in one place. Use this tool to: Check your mobile site speed: Measure the speed of your entire mobile site in addition to individual mobile pages Track your progress: See how your mobile site speed is trending month over month Stay ahead of the curve: See how your mobile site speed stacks up against competitors Estimate speed’s impact on your business: See the potential impact mobile site speed can have on revenue Test your site today >here. Posted by Prashant Nair, Product Manager, Google Ads   1. Source: SOASTA, U.S., “New Findings: The State of Online Retail Performance,” 2017.

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2. 23

   Prepare for average position to sunset

   February 26, 2019

   We understand it’s valuable to know how prominently your ads show on the search results page. So, in November, we rolled out “Impression (Absolute Top) %" and "Impression (Top) %”, which describe what percent of your ads appear at the top of the page and absolute top of the page. These new metrics give you a much clearer view of your prominence on the page than average position does.  To complement these metrics, we also rolled out "Search absolute top impression share" and "Search (Top) IS". If you want to optimize for position, these are the best metrics to use. And you can use the Target Impression Share Smart Bidding strategy, if your goal is to get your ads to a prominent location in the search results. “Top and Absolute Top impression share metrics have given my clients a clearer idea of where their ads show on the search results page. By focusing on these new metrics, we’re able to bid more effectively to achieve the very first ad position when desired.” - Kelsey Hadaller, Senior Account Manager, Hanapin Marketing With the availability of these new metrics to understand prominence, we plan to sunset average position in September of this year. If you currently use average position, we recommend that you start using these new metrics when measuring and optimizing for prominence. Posted by Pallavi Naresh, Product Manager, Google Ads

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3. 24

   Say more in your call-only ads with added lines of text

   February 25, 2019

   People often prefer to talk to a business before buying a product or service. Call-only ads allow people to call you from mobile search results to quickly get the answers they need. In the coming weeks, we’re rolling out additional lines of text in call-only ads to help you provide more useful information to potential customers. You will have the option to add two 30-character headlines. Description lines are also increasing from 80 characters to 90 characters. To make sure your customers are fully aware of who they’re calling, take advantage of these added lines of ad text to describe your business in more detail. More lines of text in call-only ads We noticed it was tough to fit both your business name and a compelling call to action in the headline, so we moved business name to the beginning of the ad description. This leaves more space in the headline for your call to action or business details. For example, if you’re a dance studio, specify “House of Tango” in the business name field and use the description lines to promote your full range of lessons offered. Being clear and transparent about who you are and what your business offers is a key principle of our call-only advertising policies to protect users from fraud or misleading, inappropriate, or harmful content. We hope these updates to call-only ads and our updated best practices guide will help you drive more high-quality calls and deliver a better experience for your customers. Posted by Mike Russo, Product Manager

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